It’s no secret that LinkedIn can benefit your career in many ways.
It doesn’t only help you appear like a great person to work with but it also gives you the opportunity to get in touch with many high – profile successful people, and it’s the best way to commute for work-related requests.
And even if you aren’t searching for a job, LinkedIn is the best way to grow your network.
It might look overwhelming, to begin with, but that’s why I’m here! This blog post will give you the best suggestions to create – and turn – your LinkedIn profile into a Pro one!
1. CHOOSE A CLEAR, CLOSE-UP PHOTO
If you have a professional photo, great! Use that. But if you do not, at the very least find a close-up photo of only you. Crop out your boyfriend, your friends, or your cat. I know, it hurts. There should be no confusion as to who you are and it really does help to put a face to a name. Even better if your face is in the foreground.
Also, especially if you are a young college student or a recent graduate, avoid pictures taken in bars. It is more obvious to others than you would think. Your profile picture is the first thing that is gonna be noticed, so please let it count!
According to statistics, your LinkedIn profile is 11x more likely to get viewed if you include a photo!
2. WRITE A PERSONAL SUMMARY
Avoid clichès. Nobody likes them. Just say what you do and why you like doing it. Don’t write something like
“I’m passionate, innovative, provider of blah blah blah”
It sounds boring, it doesn’t look like you really put any effort into it and it might cost you a job – or a collaboration. An effective LinkedIn summary makes people want to know more about you and ultimately connect with you one-on-one.
As an employer, it’s easy to spot the wannabes from the real talents and being genuine is your gold key – no matter where you are in life, you always have something valuable to give to an employer.
Some suggestions to write a killer personal summary:
- 1. Three simple questions – who, what, where (e.g I’m an architect currently working in the New York area)
- 2. WHY you do what you do – also include achievements with stories backed up by facts and figures (e.g Projecting houses has always been a big dream for me since I was a kid. Actually, my family pushed and inspired me. During my childhood Christmases, my grandfather used to buy me Lego pieces and encouraged me to build something with that…)
- 3. Pull it all together in a maximum of 2000 words
As opposed to resumes, your Linkedin profile gives you more freedom to truly express yourself. Tell a little about your story, your goals, your work history, and let your personality shine through!
To recap, make it personal and make it stand out.
- Optimize your location – people search for professionals in specific locations. This makes you easier to be found and help Linkedin find contacts close to you.
- Show your work – This is such a cute idea to stand out in front of the other millions of profiles on Linkedin. Create a visual content to show what you do – it can be a video, or powerpoint slides, literally anything visual. It can be simple but strict to the point. It’s usually easier for people to remember pieces of information presented with visual content and this will make you appear as a more creative and innovative person.
- Add certifications to your profiles – even if it’s from online courses! This will make you appear more competent and willing to keep learning and improving.
- Provide your email address and other profile links – e.g your Twitter or Facebook profiles.
- Switch to Premium – especially if you’re looking for a job. In fact, 76% of respondents picked Who’s viewed your profile as the #1 feature, and this is exactly what a Premium account provides.
- Add your blog/website(s) links – average sales order per Linkedin visitor is $44. 24!
50.5 % of Linkedin profiles are 100% complete, while 42% of users update their information regularly.
3. DROP A NOTE
Did you know you can personally message non-premium members?
Use this to your advantage. Rather than “connecting” – LinkedIn’s term for a friend request – with someone you know who may not remember you, feel free to send them a line to re-introduce yourself and offer availability to be open to any questions they may have.
It doesn’t hurt, and it shows you are taking control of your future.
68.6% of users use Linkedin to reconnect with past business associates.
4. ENDORSE CONNECTIONS FOR SKILLS
It takes 1 second to endorse people for a skill listed on their profile. Do it for a few people – they will likely return the favour and both your profile and your visibility on the site will be enhanced!
I recommend listing more specific skills than Microsoft Word, Proofreading, or Customer Service. The more specific you are, the more specialized you look. On average, each Linkedin profile gets 5 endorsements.
DO NOT accept or provide recommendations or endorsements from people you do not know, or people whose skills you cannot personally vouch on.
5. CHANGE YOUR URL
This small step makes all the difference.
When you create a page, your actual “LinkedIn website” (or URL) probably will look like http://www.linkedin.com/in/celeste3847183929 or something similar.
Instead, you should have something like “linkedin.com/in/celeste”
In order to change this:
- go to your profile and look at your profile picture. There you should find your LinkedIn URL.
- Put your cursor on the URL and a wheel button should pop up on its right.
- Click on that popup, it will bring you to profile settings.
- From here, look on the right side of the page, where it says “Your public profile URL.” and now edit it.
Using your first and last name – if available– is recommended. This little step shows that you are proficient and detailed-oriented.
6. ASK FOR AND GIVE RECOMMENDATIONS
59% of people consult friends and family for purchasing decisions. More recommendations equal more business.
Remember that 66% of companies hire based on experience!
7. SHARE YOUR PAGE
Now that you created your own personalized URL, share it everywhere. Seriously. Everywhere.
Add it to your business card, your resume, or your Twitter and Facebook pages.
8. POST REGULARLY AND JOIN GROUPS/DISCUSSIONS
Search for a few groups and companies of interest for you and join them. You can direct message anyone in your LinkedIn group and you are allowed to join a maximum of 50 Linkedin groups, but 3 or 5 you’re really active in will be more than enough.
81% of Linkedin members belong to at least one group.
Make it a point to share relevant articles that you found on your own. It helps convey that you read and regularly invest in your own development, which you should by the way!
Try whenever possible to post daily! 40% of Linkedin users check Linkedin daily, and it takes at least 20 posts/month to reach 60% of your Linkedin audience. It encourages interactions and boosts your visibility.
9. KEEP IT UP-TO-DATE
Once you complete – or strengthen – your profile keep it updated, especially if you are job searching!
The only thing worse than not having a LinkedIn page is having a very unfinished or outdated one. Try to check it at least once every two weeks, add a few people, like a few articles, and make sure it looks well-maintained.
Why do you want to have a strong Linkedin profile? Are you using it to get work connections or are you looking for a job? Let me know all of your experiences with Linkedin in the comments!